When John Cram moved to Asheville in the 1970s, he saw the city through an artist’s eyes–venerable mountains, lush botanical life, promising historic buildings, and spirited people. In short, Cram saw all the elements of a world-class community. Cram’s vision was to celebrate the beautiful and provocative artworks that are continually created from this unique environment.

In 1972, Cram opened New Morning Gallery, a small shop for high-quality crafts, which has since grown to over 12,500 square feet showcasing “art for living”. The Asheville gallery is a national destination for those seeking handcrafted furniture, home accessories, ceramics, glass, jewelry, garden sculpture, and other imaginative gifts created by American artisans. The North Carolina room collection reflects the state’s rich range of creative individuals and affirms NC’s status as a leading art and craft center.